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Salesforce created a data lake to transform how customer data moves through the platform

Salesforce created a data lake to transform how customer data moves through the platform

The ultimate goal of bringing customer data together in a Customer Data Platform (CDP) is to create more meaningful customer experiences in real time. So far it’s been bigger than real, but Salesforce is announcing Genie, a real-time data integration platform, today at the Dreamforce Customer Conference, which aims to make that dream a reality. …

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