Tim Cook

Apple's new campus at Battersea Power Station in London will open in early 2023

Apple’s new campus at Battersea Power Station in London will open in early 2023

Apple will open its London offices at Battersea Power Station early next year, Apple CEO Tim Cook announced during a visit to the brand new campus today. Rendering of the redeveloped Battersea campus Apple first announced plans for the new campus in 2016. It said 1,400 Apple employees will be moved from eight locations around …

Apple’s new campus at Battersea Power Station in London will open in early 2023 Read More »

This year's Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

When Apple held its annual iPhone 13 launch event in 2021, it started with a cheery video featuring jazz dancers celebrating California’s natural beauty (which can be captured with an iPhone camera, sure). The nuance of Apple’s iPhone 14 launch this week was darker. After zooming into Apple headquarters from space, it kicked off with …

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world Read More »

This year's Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

When Apple held its annual iPhone 13 launch event in 2021, it started with a cheery video featuring jazz dancers celebrating California’s natural beauty (which can be captured with an iPhone camera, sure). The tone of Apple’s iPhone 14 launch this week was darker. After zooming into Apple headquarters from space, it kicked off with …

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world Read More »

This year's Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

When Apple held its annual iPhone 13 launch event in 2021, it started with a cheery video featuring jazz dancers celebrating California’s natural beauty (which can be captured with an iPhone camera, sure). The nuance of Apple’s iPhone 14 launch this week was darker. After zooming into Apple headquarters from space, it kicked off with …

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world Read More »

This year's Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world

When Apple held its annual iPhone 13 launch event in 2021, it started with a cheery video featuring jazz dancers celebrating California’s natural beauty (which can be captured with an iPhone camera, sure). The nuance of Apple’s iPhone 14 launch this week was darker. After zooming into Apple headquarters from space, it kicked off with …

This year’s Apple event had an unusually dark undertone as it relied on emergency features for a dangerous world Read More »